Businesses often offer multiple pricing options to meet diverse customer needs. For fitness or personal training, options can include 1, 3, 6, 12, or 24 sessions. One-session options can be the most expensive, while 24-session options may be the least expensive. Discounts are commonly applied to larger session packages. This approach enables customers with varying budgets and schedules to find an appropriate pricing option, improving business retention and attracting new clients. Ultimately, businesses create pricing choices based on their target market and program costs.